Kellogg’s launches Crunchy Nut peanut butter

If you’ve stuck between cereal or toast for breakfast, Kellogg’s is combining the flavour of Crunchy Nut with peanut butter so you can spread it over everything.

The brand has teamed up with peanut butter maker Duerr to create the new product.

Kellogg’s says that one in four homes across the UK has a box of Crunchy Nut in their cupboards so they wanted to give people a new way to enjoy the taste.

Their research also showed that peanut butter was one of the most popular spreads.

You’ll be able to get a jar of the stuff from today (19 July) and it costs £2.50. Initially, it will be available from Sainsbury’s stores across the UK.

Kate Stokes, senior brand manager at Kellogg’s UK commented: ‘Since launching in 1980, the popularity of Crunchy Nut has grown and grown and it is regularly hailed as the UK’s favourite cereal.

‘Knowing its popularity, we wanted to explore a new avenue and it’s been great to work with Duerr’s to bring the UK Crunchy Nut Peanut Butter. We hope that all of the Crunchy Nut fans out there are as excited as we are.’

It’s not the only good news for peanut butter fans.

Last week, we brought you the news that B&M is selling M&Ms and Snickers flavour peanut butters for £2.50 a jar.

The M&M version has tiny pieces of the colour sweets, while the Snickers version has caramel, chocolate pieces and Snickers nuts.

Sadly, we tried them both and were disappointed by the Snickers version, while the M&Ms version was described as ‘a bit of an acquired taste’.

Of course, that’s just our opinion so get down to B&M if you want to try them yourself.